Sunday, April 19, 2009

An exceptional coffee and tea bar people talk about --[EXCELLENCE], [SERVICE], [ATTENTIVENESS]


This is from the excellent marketing blog of David Henderson - consultant, author, journalist.

Jane Told Claire, Claire Told Me

Posted: 18 Apr 2009

71 Irving Place Word of mouth marketing is like third party endorsement. It's the most influential and powerful form of social media. Here's an example -

Jane P-B, a writer and professor in New York City, told our daughter Claire about a small coffee shop that she found to be remarkable. Claire loved it, too, and told me. I visited the coffee shop this weekend, and found it to be one of the best coffee shops I know of in North America. And, I am sharing with you.

Claire and Adam If you are waiting for me to mention Twitter or some online social media tool … sorry, not this time. This is about old-fashioned third party endorsement, which remains a heck of a lot more enduring and important than any online tactic.

Oh, yes … what's the name of this wonderful coffee shop? 71 Irving Place. That's also the address, just a couple of blocks east of Union Square in Manhattan.

What's so special about 71 Irving Place?

  • 71 Irving Place They craft outstanding coffee drinks from their own roasts, and have wonderful tea.
  • The food they sell is delicious and outstanding quality.
  • They have free WiFi.

They do not sell CDs, espresso machines and breath mints like Starbucks. Starbucks has lost its compass … it's purpose … and has become the Wal-mart of coffee shops. They can learn lessons from 71 Irving Place about how to be a truly exceptional coffee and tea bar that people talk about. It's a simple lesson - be really good at what you do.


Here's their Web site - www.irvingfarm.com.

A Deed of the Báb - the mystery of reward and punishment --[FORGIVENESS], [SACRIFICE], [LOVE], [JUSTICE]


Many thanks to Keyvan for translating and sharing this edifying story on the excellent blog kidsidebyside.org !

Story of the mystery of reward and punishment!

One of the early believers of the Bab, by the name of Haji Abu'l-Hasan Shirazi shares the following eye-witness account of his journey with the Bab and Quddus from Port of Bushihr to The Holy places of Islam in Arabia in 1844. At the time Haji Abu'l-Hasan was one of the Muslem pilgrims and a year later, when the Bab was brought to the Masjid Vakil for interrogation and humiliation by the government and Moslem clergy, Haji Abu'l-Hasan Shirazi recognised The Bab's station and became a believer. The divine power of meekness emanating from The Bab and the empathic capabilities of thousands of receptive souls was among the many ways that the loving and patient God assisted His ignorant and wayward servants to arise and recognize His new Revelation.

Through out the course of this journey which lasted two months and despite the rough sea, Haji Abu'l-Hasan witnessed the Bab, radiantly revealing verses and Quddus taking down the dictation. This Journey to the Holy cities was particularly full of sufferings for the Beloved Bab. From Bushihr He embarked on a small and crowded ship called Baghleh. Much of the crowd consisted of Persian pilgrims heading for the annual pilgrimage in Mecca.

The leader of the Moslem pilgrims was an ignorant and arrogant man by the name of Shaikh Abu Hashem. He was a power hungry, wicked, egotistic and vicious individual. Soon he became perturbed with jealousy and was burning with anger because the Bab refused to follow his lead in the group prayer. He felt insulted that the Bab did not pay respect to him in front of other pilgrims and missed no opportunity to do everything in his power to steer his group to insult the Bab and cause Him pain. His aggression became so blatant that the ship's captain reprimanded him and warned him about his behavior and told him to leave the Bab alone.

Eventually the ship's captain himself got into a dispute with him and the ignorant Shaikh insulted the Captain. This proved to be a deadly crime on board of a ship and was punishable by death. The captain was enraged and ordered the nasty Shaikh to be thrown into the Sea and off the board of his ship. In this instant the beloved Bab approached the captain and asked for the Shaikh's life to be spared. The captain was furious and could not stop screaming and ordering: "throw this cursed trash overboard".

The Bab knew that the captain was absolutely determined to have the Shaikh thrown into the sea. In order to prevent the Shaikh's execution, the Bab approached the Shaikh and tightly embraced His enemy to stop the Captain from killing him while asking the captain to pardon the Sheikh for His sake and release the Sheikh to Him. The captain was perplexed by the Bab's extraordinary action and his heart was touched by the Bab's request. He commented to the Bab that this cursed man has been hurting you more than any one else and of all people you should welcome his death. The Bab replied "These people are only hurting themselves, it is becoming for us to have a sin covering eye."

This intercession of the Bab and the radiance of His unconditional love awakened the ignorant and warmed the hearts of those who were sincere on board of the ship to the extend that they changed their behavior towards the Bab and from then on offered Him their utmost respect.

In one of His prayers the Bab reveals an unprecedented and unimaginable mystery about how God confers His blessings upon a servant when He so chooses and also how He ordains evil for a servant for raising against His Will and committing injustice.


"Indeed shouldst Thou desire to confer blessing upon a servant Thou wouldst blot out from the realm of his heart every mention or disposition except Thine Own mention; and shouldst Thou ordain evil for a servant by reason of that which his hands have unjustly wrought before Thy face, Thou wouldst test him with the benefits of this world and of the next that he might become preoccupied therewith and forget Thy remembrance."

- The Báb


Be awake


Keyvan
Story Translated by Keyvan from Payam-i Bahá'í